MULTIMEDIA MOTION EFFECT TYPOGRAPHY TEXT SEBAGAI MEDIA PROMOSI (Studi Kasus: Eiger Purwokerto)

The development of the device, of course, affects the number and type of the audience itself. The more the technology, user or audience will grow. This is a great opportunity for business people to promote their business through animated videos that make. Promotion made by the Eiger Purwokerto is using the static image media both print and digital. Print media that have been used are brochures, photos on social media. It can be said to still use conventional media, which impacts less sympathetic audience of the products displayed. Therefore, the researcher develops the marketing method in the form of digital dynamic in the form of Typography Text animation. This animation will combine elements of text, animation, and sound, so the type of multimedia used is multimedia presentation. Animation that will show the animation images and text, Motion Effect Typography Text.