IMPLEMENTASI WEBSITE E-COMMERCE MENGGUNAKAN FRAMEWORK LARAVEL SEBAGAI MEDIA DIGITAL MARKETING (Studi Kasus: King Computer Purbalingga)

King Computer Purbalingga is a store that sell personal computer equipment, phone equipment and other type peripherals. As a company who engaged in technology products, King Computer Puralingga desire to implement digital marketing to assists promotion and selling products using social media platform like Facebook in order to reach more people in addition from physical stores, in that practical, king computer obtain a constraint because, sosial media platform is not provide a feature to purchase by online and product not well recorded. Therefore an other platform need to constructed who can assist for promotion and support to purchase by online. That platform is website, as a platform, website is capable for supporting online transaction. according to these several factors, website was created that can assist online transaction of the products in king computer purbalingga. therefore digital marketing can improved effectively. The purpose of this research is to implement a website e-commerce at king computer purbalingga as a digital marketing platform, therefore store can selling the product by online. Website will be constructed with Laravel PHP Framework, in practical, researcher use qualitatif data collection methodes, meanwhile, the system development method uses extremme programming. The result of this study is an e-commerce website for king computer purbalingga as a digital media platform that can assists for online transaction.