PEMBUATAN VIDEO IKLAN MENGGUNAKAN TEKNIK LIVE SHOOT DAN MOTION GRAPHIC SEBAGAI MEDIA PROMOSI PADA SWANG COFFEE PURWOKERTO

The COVID-19 pandemic situation has caused several sectors to feel the impact, including Swang Coffee Purwokerto in their efforts to attract new consumers or customers. Video advertisements or promotions through Instagram social media are deemed appropriate so that Swang Coffee can be better known to the wider community. Live shoot techniques and motion graphics are used to make it easier to convey information, because they describe the actual situation and are supported by illustration and typographic elements to convey information. The method used in this research is a system development method that includes pre-production, production, and post-production. The purpose of this research is to produce a promotional video or to introduce Swang Coffee, including the products offered, and how to take away orders to potential consumers. While the result of this research is an advertisement video using liveshoot and motion graphic techniques as promotional media to introduce Swang Coffee, including the products offered and how to take away orders to potential consumers. This ad video can be seen on Swang Coffee's Instagram social media.