PERANCANGAN E-MARKETING UNTUK MENINGKATKAN PEMASARAN MENGGUNAKAN METODE SOSTAC (Studi Kasus: Perusahaan Furniture GMFurniture, Purwokerto, Banyumas)

Haikal, Muhammad (2020) PERANCANGAN E-MARKETING UNTUK MENINGKATKAN PEMASARAN MENGGUNAKAN METODE SOSTAC (Studi Kasus: Perusahaan Furniture GMFurniture, Purwokerto, Banyumas). Other thesis, Universitas Amikom Purwokerto.

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Abstract

GMFurniture Purwokerto is a company that produces various kinds of furniture. In marketing its products, GMfurniture has not implemented e- marketing so that the marketing of its products is not optimal, therefore it is necessary to design e-marketing in marketing carried out by the company. The objective of this research is to design E-Marketing to improve marketing using the SOSTAC method. From the results of the analysis will produce recommendations for e-marketing designs so that GMFurniture can improve its ability to do product marketing. The data collection method in this research is literature study, interview, documentation and observation. The results of this research are in the form of e-marketing design that can be used as a reference to provide e-marketing recommendations to improve marketing in GMFurniture companies.

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