PERANCANGAN E-MARKETING UNTUK MENINGKATKAN PEMASARAN MENGGUNAKAN METODE SOSTAC (Studi Kasus: Perusahaan Furniture GMFurniture, Purwokerto, Banyumas)

Haikal, Muhammad (2020) PERANCANGAN E-MARKETING UNTUK MENINGKATKAN PEMASARAN MENGGUNAKAN METODE SOSTAC (Studi Kasus: Perusahaan Furniture GMFurniture, Purwokerto, Banyumas). Other thesis, Universitas Amikom Purwokerto.

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Abstract

GMFurniture Purwokerto is a company that produces various kinds of furniture. In marketing its products, GMfurniture has not implemented e- marketing so that the marketing of its products is not optimal, therefore it is necessary to design e-marketing in marketing carried out by the company. The objective of this research is to design E-Marketing to improve marketing using the SOSTAC method. From the results of the analysis will produce recommendations for e-marketing designs so that GMFurniture can improve its ability to do product marketing. The data collection method in this research is literature study, interview, documentation and observation. The results of this research are in the form of e-marketing design that can be used as a reference to provide e-marketing recommendations to improve marketing in GMFurniture companies.

Item Type: Thesis (Other)
Additional Information: Dosen Pembimbing: Dr. Yusmedi Nurfaizal, S.E.M.M., dan Zanuar Rifa’I, S.Kom., M.MSI.
Uncontrolled Keywords: GMFurniture, E-Marketing, SOSTAC, SWOT
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
N Fine Arts > N Visual arts (General) For photography, see TR
T Technology > T Technology (General)
T Technology > TX Home economics
Divisions: Fakultas Ilmu Komputer > Sistem Informasi
Depositing User: UPT Perpustakaan Pusat Universitas Amikom Purwokerto
Date Deposited: 23 Feb 2021 04:57
Last Modified: 23 Feb 2021 04:57
URI: http://eprints.amikompurwokerto.ac.id/id/eprint/612

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