PERANCANGAN STRATEGI DIGITAL MARKETING PADA TOKO BUDI KARYA ELEKTRONIK MENGGUNAKAN METODE SOSTAC (Studi Kasus: Toko Budi Karya Elektronik)

Prasetyo, Andiyuda (2020) PERANCANGAN STRATEGI DIGITAL MARKETING PADA TOKO BUDI KARYA ELEKTRONIK MENGGUNAKAN METODE SOSTAC (Studi Kasus: Toko Budi Karya Elektronik). Other thesis, Universitas Amikom Purwokerto.

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Abstract

Budi Elektronik is a business store that sells electronic products in the Purwokerto region, the problem in terms of sales is still using conventional methods and not yet utilizing existing digital marketing technologies such as e-commerce so that it cannot cover a wider area. The purpose of this research is to make a digital marketing plan to expand the marketing of electronic products available at Budi Elektronik Shop. The solution to the problem above is to create a digital marketing strategy using the SOSTAC method (situation analysis, objectives, strategy, tactics, and action) and SWOT analysis. The method used is the method of data collection (literature study, interviews, observations, documentation). The results obtained from this research are optimizing the marketing of electronic businesses through digital media so that marketing is wider and makes it easier for people to buy products from Budi Elektronik stores.

Item Type: Thesis (Other)
Additional Information: Dosen Pembimbing: Andi Dwi Riyanto M.Kom
Uncontrolled Keywords: Budi Karya Electronic Stores, Electronics, Digital Marketing, Marketing, SWOT, and SOSTAC
Subjects: H Social Sciences > HF Commerce
T Technology > T Technology (General)
T Technology > TK Electrical engineering. Electronics Nuclear engineering
Divisions: Fakultas Ilmu Komputer > Sistem Informasi
Depositing User: UPT Perpustakaan Pusat Universitas Amikom Purwokerto
Date Deposited: 20 Jan 2021 03:14
Last Modified: 20 Jan 2021 03:14
URI: http://eprints.amikompurwokerto.ac.id/id/eprint/554

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