STRATEGI DIGITAL MARKETING MENGGUNAKAN SOSTAC PADA PRODUK UMKM SIMBOKE

Alfathani, Amelia Mawaddah (2021) STRATEGI DIGITAL MARKETING MENGGUNAKAN SOSTAC PADA PRODUK UMKM SIMBOKE. Other thesis, Universitas Amikom Purwokerto.

[img] Text
File Cover.pdf

Download (655kB)
[img] Text
File Daftar Isi.pdf

Download (241kB)
[img] Text
FILE ABSTRAK.pdf

Download (318kB)
[img] Image
File BAB I.pdf
Restricted to Registered users only

Download (462kB)
[img] Image
File BAB II.pdf
Restricted to Registered users only

Download (236kB)
[img] Image
File BAB III.pdf
Restricted to Registered users only

Download (92kB)
[img] Image
File BAB IV.pdf
Restricted to Registered users only

Download (1MB)
[img] Image
File BAB V.pdf
Restricted to Registered users only

Download (46kB)
[img] Image
File Daftar Pustaka.pdf
Restricted to Registered users only

Download (296kB)
[img] Text
File Lampiran.pdf
Restricted to Repository staff only

Download (510kB)

Abstract

SimbokE UMKM with the name Klangenan SimbokE Purwokerto is one of the UMKM in Purwokerto that produces and sells various kinds of snacks, healthy, nutritious and quality cookies. In marketing its products, Klangenan SimbokE Purwokerto has not been maximal in implementing digital marketing, therefore it is necessary to have a digital marketing strategy in conducting marketing carried out by Klangenen SimbokE Purwokerto. This research does not discuss about increasing sales. The method used in this research is SOSTAC as a digital marketing planning method. The result of this research is a digital marketing strategy using the SOSTAC (Situation Analysis, Objective, Strategy, Tactic, Action, and Control) method. Situation analysis is carried out based on customer insight, competitor analysis and SWOT analysis. The objective was made to see the results of the situation analysis described with the 5S components, namely: sell, serve, speak, save, & sizzle. The strategy is carried out by implementing comprehensive digital marketing. Tactics are made based on the 7P’s (product, promotion, price, people, process, physical evidence). Actions taken by implementing digital marketing strategies and controlling the results of the actions taken. The results of the research carried out are by promoting their business through digital media using social media and web promotions to make it easier for people to find and buy SimbokE UMKM products

Item Type: Thesis (Other)
Additional Information: Dosen Pembimbing: Dr. Eng. Imam Tahyudin, M.M.
Uncontrolled Keywords: Strategi, Digital Marketing, SOSTAC
Subjects: H Social Sciences > HB Economic Theory
T Technology > T Technology (General)
Divisions: Fakultas Ilmu Komputer > Sistem Informasi
Depositing User: UPT Perpustakaan Pusat Universitas Amikom Purwokerto
Date Deposited: 22 Jan 2022 03:42
Last Modified: 22 Jan 2022 03:42
URI: http://eprints.amikompurwokerto.ac.id/id/eprint/1175

Actions (login required)

View Item View Item