ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN DAN PENGGUNAAN APLIKASI DOMPET DIGITAL MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM)

Firdaus, Zuraida Yuniar (2021) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN DAN PENGGUNAAN APLIKASI DOMPET DIGITAL MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM). Other thesis, Universitas Amikom Purwokerto.

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Abstract

The era of the industrial revolution 4.0 encourages the development of technology with the concept of the internet of things (IoT), the form of IoT application is the use of digital wallets as a means of payment for transaction needs. One of the digital wallets that is currently developing among the public is the DANA application, where DANA provides convenience for faster and more practical transactions, and allows users to make non-cash and card less payments for their daily needs. Some DANA users have complained of problems with user identity verification failure. This study was conducted with the aim of analyzing the acceptance factors and the use of the DANA application using the technology acceptance model (TAM) approach by adding the mobile payment characteristic variable as an independent variable. From the results of the study, it was found that the mobile payment characteristic partially has an influence on the acceptance and use of the DANA application.

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