PERANCANGAN DAN PEMBUATAN VIDEO PROMOSI PRODUK SMK BAKTI HUSADA MENGGUNAKAN KOMBINASI TEKNIK MOTION GRAPHIC, TYPOGRAPHY, DAN MOTION TRACKING (Studi Kasus: SMK Bakti Husada Sumpiuh)

The development of increasingly sophisticated technology has greatly influenced various aspects of life. One that is experiencing very rapid development is the internet. Through the internet, a person can easily connect to one another, and can search and share information quickly. SMK Bakti Husada has products that are ready to sell, including hand washing soap, dish soap and detergent. In doing marketing it is still offline so it makes promotion less optimal. Social media is widely used by people in everyday life. One of the applications of social media is as a promotional media. Social media can increase branding and increase sales. The purpose of making promotional videos is to develop SMK Bakti Husada products to the wider community so that they can increase branding. The research method used is interview, literature study, documentation, questionnaire and observation. In making promotional videos using motion graphics, typography, and motion tracking techniques. The development method used is the Multimedia Development Live Cycle (MDLC) method. Promotion of videos with a duration of 1 minute 30 seconds. The test results of 30 respondents showed 86.04%, namely the promotional video for the products of SMK Bakti Husada, which was worthy of promotion.