PENERAPAN TEKNIK SINEMATOGRAFI DAN COLOR GRADING PADA PEMBUATAN VIDEO PROFIL SEBAGAI MEDIA PROMOSI AUTOMAX KROYA

Technological advances in modern times like today have made all fields develop very rapidly, one of which is the automotive sector, so it's no wonder that many have made the automotive world a hobby and even used as a business. One of the businesses that started with this hobby was Automax or Automotive Maximal Kroya. The purpose of this research is to introduce Automax / Automotive Maxilmal to the wider community through promotional video media with the application of cinematography and color grading techniques. The limitation of the problem in video research is that it is taken directly, the technique applied is in the form of cinematography and color grading and the video contains a discussion of the Automax Kroya profile. Then the data collection method in this study is in the form of interviews, observations and literature study. Furthermore, in this study a promotional video is produced about the profile of Automax Kroya with the application of cinematography and color grading.