IMPLEMENTASI LOW POLY ANIMATION PADA IKLAN LAYANAN MASYARAKAT PELAKSANAAN DONOR DARAH SAAT PANDEMI COVID-19 (Studi Kasus: UDD PMI Kabupaten Cilacap)

The COVID-19 outbreak is an infectious disease caused by a type of corona virus that affects the entire world so it is categorized as a pandemic. This pandemic resulted in several activities which were immediately delayed, one of which was a routine activity carried out by the Indonesian Red Cross, namely blood donation. Blood donation is the process of voluntary blood giving for the purpose and purpose of blood transfusion for others in need. The not yet widespread implementation of blood donations in the UDD PMD building during the COVID-19 pandemic resulted in the number of donors being reduced so that blood stock decreased. So that makes the author conduct research by making animated public service announcements with the aim to provide motivation so as not to be afraid to do blood donations during the COVID-19 pandemic so that it is expected to attract donors to return donors, as well as attract new prospective donors. Multimedia and especially animation play an important role in creating this, the design of animation in this study uses Blender 2.81 application. Low poly animation model animation is used because the characters will be seen in real time when the animation is run. This research successfully implemented the movement in the form of 3D animation using low poly animation techniques in the form of public service video advertisements with the format used is .mp4 *.