ANALISIS PERILAKU PENGGUNA TERHADAP KUALITAS LAYANAN WEBSITE STMIK AMIKOM PURWOKERTO MENGGUNAKAN TECHNOLOGY ACCCEPTANCE MODEL (TAM)

STMIK AMIKOM Purwokerto is a higher educational institution engaged in the field of information technology-based education. This higher education implements one form of information system called as website. The existence of the websites is very important. Therefore, it is very crucial to conduct an analysis to measure the service quality of the websites that belong to STMIK AMIKOM Purwokerto. One of the users’ acceptance models towards the technology is called as Technology Acceptance Model (TAM).The data source was derived from the dissemination of the questionnaire containing 18 statements applying likert scale of 5 alternative answers. The research participants were the society of academicians at STMIK AMIKOM Purwokerto in which they were the users of the websites. The data obtained were processed by implementing the SPSS 22 software. The results of the correlation analysis elaborated that the variables of the Perceived Website Quality the variable of the Perceived Usefulness Intention showed the significant value (0.000 < 0.1). The data proved that the Ho was rejected; it means that there was a significant positive relationship on the second variable. However, the simple analysis showed the influence as 55,7%. The variable of the Perceived Website Quality the Perceived Ease of Use variable showed the significant value (0.000 < 0.1). The data revealed that the Ho was rejected; it means that there was a significant positive relationship on both variables. While the simple analysis showed the influence of 53,7%. The variable of the Perceived Ease of Use the variable of Perceived Usefulness presented the significant value (0.000 < 0.1). Therefore, the Ho was rejected. It means that there was a significant positive relationship on both variables. While the simple analysis showed the influence of 44,6%.