MEDIA PROMOSI TEH HITAM KALIGUA (Studi Kasus: PTP N 9 Kaligua)

Kaligua is one of the tea gardens owned by PTP N 9 located in the west of the foot of Mount Slamet, precisely in Pandansari Village, Paguyangan District, Brebes Regency, Central Java. One of the excellent products produced by Kaligua gardens is Kaligua Black Tea. Many people especially from outside of Brebes Regency still do not know about Kaligua Black Tea product because of lack of promotion in the form of video advertisement as information about Kaligua Black Tea product.The purpose of this research is to produce 2-dimensional animated video ads to expand the marketing and provide information about Kaligua Black Tea product to the public, thus hoping to increase community interest in Kaligua Black Tea. Methods of data collection in this study are interview methods, observation, documentation and literature study. System development method used in this research is MDLC (Multimedia Development Life Cycle). This method has six stagesnamely concept, design, material collection, assembly, testing and distribution. The result of this research is 2D motion graphic animated video as Kaligua Black Tea promotion media with file format .mpg. This 2D motion graphic promotion media will be submitted to PTP N 9 Kaligua as a video promoter of 2D motion graphics, and this promotional video will be distributed through CD for the company and uploaded to social media such as youtube, instagram and facebook for the community