PEMBUATAN VIDEO IKLAN SEBAGAI MEDIA PROMOSI MENGGUNAKAN TEKNIK KINETIK TYPOGRAPHY

Dablongan Clothing is a place of business that moves in the field of clothing shirts are torn with unique design typical Banyumas located on Overste Isdiman Road Gg. Wibisono No.62 Purwokerto. During this promotion is done only by uploading photos of products in social media only, therefore the need for a new trobosan to promote products Dablongan Clothing one of them by Making video ads as a media campaign using kinetic typography techniques. The purpose of this research is to make video advertisement as promotion media using kinetic typography technique. Data collection methods used in this study are observation, interview and literature study. System development method used is development method by M.Suyanto which consists of three stages, namely Pre Production, Production, Post Production. The results of this study in the form of video advertising as a media campaign using kinetic tipography techniques. Testing uses alpha beta testing. This video assessment distributed 30 questionnaires to 30 respondents with 5 statements, for the number of ratings from the percentage using Likert scale with the average result index of 30 respondents amounted to 93.73% so that included the category strongly agree.