PERANCANGAN ANIMATED PORTABLE NETWORK GRAPHICS (APNG) KARAKTER SI MBAH PRODUKSI PT AMPU STUDIO UNTUK STIKER LINE

The needs and lifestyles of society in the current era cause the emergence of developments in various fields one of them technology. The rapid technological progress can not be denied increasingly pamper human, for example in terms of communicating. The interaction that occurs with the help of technology becomes easier and more helpful. Social networking site comes into something that is liked by many circles. Line is one example of social networking chat that is almost used by all levels of society in Indonesia. Examined further, Line can actually be an alternative that is utilized in the business world. This is related to the company's efforts to promote a company to be better known by consumers and other companies in the same field. The use of the sticker feature of this line will certainly make the user more familiar with the company and the products - products produced by the company. With this background exposure, this research intends to perform a combination of company promotion process with the use of Chatting Line social networking. This research uses Luther-Sutopo version of MDLC (Multimedia Development Life Cycle). The result of this research is sticker apng, where the sticker is aiming for the animation of character of Si Mbah production of PT AMPU Studio, and as media of promotion for PT AMPU Studio itself.