PEMBUATAN IKLAN SHOES AND CARE PURWOKERTO MENGGUNAKAN TEKNIK ROTOSCOPING

Multimedia as a media campaign is currently an alternative promotion through video. The development of videos in recent years also continues to experience rapid development with increasingly advanced technology as well. Rotoscoping is one of the progress of the video world. Shoes and care Purwokerto as shoe care service in Purwokerto. The purpose of this research is to apply rotoscoping technique to making video advertisement as promotion media of Shoes and Care Purwokerto using research method from Scott Squires with Pre-Production / Preparation, Production / Acquisition and Post-Production / Image Manipulation. Research produces video advertising profile as an effective promotional media with .mp4 extension. With this video can be used as one of the promotional media in schools, campuses, events and can be accessed through social media.