ANIMASI EXPLAINER SEBAGAI MEDIA PROMOSI LEMBAGA KURSUS BAHASA INGGRIS (Studi Kasus: Britania Purwokerto)

An English course institution is a non-formal English language training institute that is urgently needed at this time, especially in the field of labor and academics. Community needs of the importance of English encourage people to meet their needs and sharpen skills (abilities) in English. Likewise, English course institutions compete with each other and offer programs to assist the public in offering English course services. The purpose of the study is to produce an Explainer Animation that is used as a medium for delivering interesting, easily understood, and easily accessible information about the Britania Purwokerto course to the public. Data collection methods used are interviews, documentation, and literature studies, while the system development method in this study uses the M. Suyanto method which consists of pre-production, production, post-production. The results of this study are Explainer Animations that are used as promotion media. Information media in the form of animated explainer will be distributed through social media.