IMPLEMENTASI TEKNIK KINETIC TYPOGRAPHY DAN MOTION GRAPHICS SEBAGAI MEDIA INFORMASI BARBERSHOP THE KARTIMAN’S PURWOKERTO

The use of video along with the rapid development of the current digital era is not only used as a medium of entertainment but can also be used as documentation of an event, making tutorials, learning media, advertising media and information media of a product or service. Included in this case is Barbershop The Kartiman's who wants to provide media information to introduce its Barbershop so that it is better known and known by millennial generation in particular and society in general, by making 2-dimensional animated videos so as to be able to inform Barbershop The Kartiman's with more maximal, animated videos 2 dimensions are created using kinetic typography and motion graphics techniques. This study aims to create a Barbershop information video for The Kartiman's using kinetic typography and motion graphics techniques. The benefits expected by researchers are to provide convenience in conveying The Kartiman's Barbershop information. The method used in this study is the pre-production, production, and post-production stages. The results of this study are Barbershop's animated video The Kartiman’s. The result of this research is that a 2D video animation has been created as Barbershop information media, The Kartiman’s Purwokerto. The conclusion of this study is that 2-dimensional animated video has been produced as Barbershop information media The Kartiman's Purwokerto, from alpha video animation testing is in accordance with the storyboard and from beta testing the average index formula of respondents by 89.4% so that it falls into the category of strongly agree.