PENERAPAN TEKNIK MOTION GRAPHIC DAN TYPOGRAPHY PADA PERANCANGAN VIDEO PROMOSI SMART MULTIMEDIA STUDIO

Smart Multimedia Studio is a photo and video studio located in Purwokerto. The beginning of the establishment of Smart Multimedia Studio was because of the hobby of the owner who likes the world of photography. In winning the studio the owner uses conventional media and social media consisting of brochures, neonboxes, banners, and posts on social media. However, the promotion media and methods that have been done are still not maximal and efficient, this can be seen from the number of uncertain consumers each month. Therefore we need more attractive and efficient media and new promotion methods, one of the alternatives is to apply graphical techniques and typography to the design of Smart Multimedia Studio promotional videos. The method used to collect data includes interviews, observation, literature studies, observations, and questionnaires. While the system development method used is pre-production, production, and post-production. The results of the research carried out were Smart Multimedia promotion videos by applying motion graphics techniques and typography that will be used to support Smart Multimedia Studio on Instagram social media with the promotional pay method.