IMPLEMENTASI VISUAL IDENTITY UNTUK MEDIA DIGITAL SEBAGAI PENINGKATAN BRAND AWARENESS (Studi Kasus: PT Selingkar Literasi Sayang Keluarga)

In this study the aim is to apply visual identity to digital media, namely social media of a company to increase brand awareness of a brand or company to the wider community. Visual identity is the first face that will be recognized by the public when a brand appears on the surface, so this is a visualization of the vision and mission of a brand or company. The research was conducted on social media owned by PT. Family Love Literacy, this implementation was prepared using the R&D method and the 4-D development model. In the implementation process, the author applies graphic design principles to help produce a good and attractive appearance or design so that companies can easily combine various elements and unify the composition in a layout so that the message can be conveyed properly. There are 4 principles used, namely Unity, Portion, Balance and Contrast. The results of this study are visual identity documents that have been verified by experts and partners and the results of their implementation in digital media. Keyword: visual identity, brand awareness, social media, graphic design, design principles