RANCANG BANGUN APLIKASI ANDROID BERBASIS AUGMENTED REALITY PADA VIPERIUM STORE SEBAGAI MEDIA PROMOSI

Viperium Store is one of the distributions in Purwokerto that sells products of young people such as t-shirts, jackets, pants and hats. This research was devoted to improving marketing at Viperium Store. There are some non optimal things in promotional activities, one of them is the lack of people responding to it's marketing media, such as brochures. The author used the MDLC method in this study. The rise of smartphone users that becomes a lifestyle trend recently, from it's existing applications will be useful media to promote and assist that are easy to use, interesting, inexpensive and efectively attract potential buyers and applications' users in all fields, particularly in the field of clothing which is distro. Thus, the author conducts this research by utilizing Augmented Reality technology as a product marketing tool and promotional tool in Viperium Store to give the sales counter it's convenience.