PERANCANGAN ILUSTRASI MENGGUNAKAN METODE DESIGN THINKING SEBAGAI BAHAN KONTEN MICROBLOG MEDIA SOSIAL INSTAGRAM YAYASAN HASNUR CENTER (Studi Kasus: Yayasan Hasnur Center)

With the rapid development of times, especially in technology, information and communication, it provides ease to anyone in obtaining information quickly through social media without being hindered by space and time. Yayasan Hasnur Center utilizes social media, one of which is Instagram, as a company information media with audiences. This research aims to design illustrations as content for Yayasan Hasnur Center's Instagram microblog using the Design Thinking method. The purpose of this research is to understand user needs and create solutions that meet those needs using a design thinking approach. The illustrations created are decorative illustrations and picture story illustrations using CorelDraw 2017. The results of this research testing obtained an 82% percentage index which means that the design of illustrations as content for Yayasan Hasnur Center's Instagram microblog is considered successful in improving content quality and attracting audience attention.