GAYA KOMUNIKASI PELAKON BEGALAN DALAM TRADISI PERNIKAHAN DI WILAYAH RUMPUN PANGINYONGAN

The phenomenon of contemporary culture tends to get rid of traditional culture, one of which is the begalan tradition. The implementation of the begalan tradition began to decrease in the wedding tradition in the Panginyongan area. The existence of the begalan tradition is highly dependent on the communication style of the begalan performers who also function as Public Relations in introducing and maintaining Banyumasan culture and language. In practice, the actors of begalan face obstacles and they need solution to solve. The purpose of this study are (1) to analyze and understand the communication style of begalan performers in carrying out the wedding tradition in the Panginyongan family area. (2) to analyze and understand the obstacles to becoming a begalan actor in carrying out the wedding tradition in the Panginyongan family area. (3) to analyze and understand how to overcome obstacles to being a begal actor in carrying out the wedding tradition in the Panginyongan family area. This study uses a qualitative descriptive approach, with primary data obtained from observations/observations, in-depth interviews with begalan actors, and literature studies. The results of this study show that (1) the communication style of begalan actors in the wedding tradition in the Banyumasan area uses the concept of communication style Edward T. Hall High and Low Context Communication. (2) the obstacles experienced by begalan performers include: diverse audiences with different cultural backgrounds, lack of attention and appreciation from the audience (audience), and lack of availability of the tools used in carrying out the begalan procession. (3) Solutions made by begal performers include: innovating by using a mixture of Indonesian and Banyumasan languages when faced with different cultural audiences, increasing the attractiveness of the audience by making jokes, and preparing early to get the required begalan tools.