PERENCANAAN STRATEGI DIGITAL MARKETING PADA UMKM JALUMAS

The development of information technology is now growig very rapidly. Various activites can be carried out by utilizing this development to carry out any acitivities, be it socializing, obtaining information, or shopping online. Jalumas UMKM is an UMKM that provides traditional herbal medicine with various variants that exist in the Banyumas Regenci area, precisely in Cingebul Village, Lumbir Distric. The reach of market segmentation has not been fulfilled because it is still in Cingebul Village and its surroundings. Where in the marketing process, it utilizes relationships between Village Heads, through person to person, Whatsapp, and Facebook are no longer active due to a shortage of human resources. Therefore, Jalumas UMKM need to plan specific and mature strategies using Instagram, Facebook, and Marketplace in their appearance so that the process of selling their products is wider. Therefore, this study aims to analyze digital marketing marketing strategies at Jalumas SMEs using the SWOT, CFF, VPC, STP, and Digital Marketing analysis methods. In this study, researchers in collecting data used several methods, namely observation, interviews, documentation, and literature study. The results obtained from this study are digital marketing marketing strategies for Jalumas UMKM.