PEMANFAATAN DIGITAL MARKETING SEBAGAI MEDIA PROMOSI PADA EVENT OLIMPIADE SAINS NASIONAL 2021 BATCH 2 (Studi Kasus: CV. Prestasi Kita Bersama)

CV. Prestasi Kita Bersama is one of the startups engaged in the development of the digital world. One of the granted products is Prestasi Kita. Prestasi Kita is a forum for young Indonesians to improve and broaden their educational and non-academic horizons. Olimpiade Sains Nasional 2021 Batch 2 is one of the events organized by Prestasi Kita under the auspices of CV. Prestasi Kita Bersama. This study aims to implement the use of digital marketing in promoting the OSN 2021 Batch 2 event. The data collection was done through several techniques, namely: observation, interview consultation, study of documents and documents. The result of this study is the application of SOSTAC (analysis situational, objective, strategic, tactics, action and control) method in the use of digital marketing in promotion and the use of the SWOT component (scores): strengths, weaknesses, opportunities, threats) using email marketing and copywriting as a marketing strategy. To achieve copywriting, design emails and use email marketing with a content calendar.