PENERAPAN SEARCH ENGINE OPTIMIZATION (SEO) PADA WEB PASAR BANYUMAS.COM DALAM UPAYA PENINGKATAN TRAFIK PENGUNJUNG (Studi Kasus : Dinas Perindustrian dan Perdagangan Kab. Banyumas)

Pasarbanyumas.com is a website that can help SMEs to promote their products to the wider community. So that by making the website, MSME products can be reached in various regions. However, this Pasarbanyumas website still gets few visitors, which can be seen from the traffic results on Google Analytics. In addition, the SERP (Search Engine Result Optimization) position for the Pasar Banyumas website has not yet placed a profitable position. So it is necessary to implement On page and Off page SEO on the pasarbanyumas.com website to increase the amount of visitor traffic and improve the SERP position on the Google search engine. The result of implementing On page and Off page SEO is an increase in visitor traffic from 65 users to 85 users for 2 different periods. As for the SERP position, Pasar Banyumas occupies the position of page one with the targeted keyword "Pasar Banyumas" and the position of page two with the keyword "Digital Marketing MSME Banyumas".