IMPLEMENTASI DIGITAL MARKETING MENGGUNAKAN VALUE PROPOSITION CANVAS (VPC) PADA SPECTRUM COMPUTER

Spectrum Computer is an UMKM engaged in goods and services. Spectrum Computer sells various kinds of computer/laptop equipment and provides computer/laptop and printer services. Spectrum Computer has been doing online marketing through Facebook and Whatsapp. So we need a business design that can support the needs and targets of Spectrum Computer. The Value propositions Canvas is part of the Business Model Canvas which focuses on two blocks, namely the Customer Segments block which is divided into three more blocks, namely customer jobs, gains, and pain, while the Value propositions are divided into three parts consisting of products and services, pain relievers, and gain creators. The result of this research is that Facebook's social media optimization has been carried out as a promotional medium for Spectrum Computer services in increasing marketing and producing marketing content based on the Value Proposition Canvas method to determine customer desires for Spectrum Computer.