PENINGKATAN KUALITAS VIDEO PRODUK SEPATU MENGGUNAKAN TEKNIK B-ROLL DAN CINEMATIC PADA KONTEN IKLAN MARKETPLACE

Volcashoesstore is a fashion shop that sells shoes, slippers, and other products. Located on Purilangen estate housing, Langen street 1 no. B4, North Purwokerto, Banyumas. Besides, Volcashoesstore also sells products through online marketplace. Nevertheless, product video posted in the marketplace was less attractive due to the lack of development from advertising media so that the custumores were unaware of the products sold by volcashoesstore. Therefore, a design was conducted to increase the sale of products and consumer interest in products that had been displayed during pandemic and beyond. The idea and method of promotion video design are the development of B-roll and cinematic video techniques showing a visual concept of the products. Then, the results will be uploaded and displayed in the marketplace. Otherwise, a media design aimed at increasing product sale numbers and consumers interest in the products. The idea of a promotional video design is a Cinematic and B-roll video that displays a visual concept of a feed from the product. In conclusion, the author did the study by applying a Cinematic and B-roll shot to Volcashoesstore product video and wrote it in a essay entitled "the upgrading of the shoe-product video using B-roll and Cinematic techniques in marketplace advertisement content”.