PENERAPAN MOTION GRAPHIC SEBAGAI MEDIA VIDEO PROMOSI PADA SAHABAT BUSANA

Sahabat Busana is a fashion store located at Jalan Raya Kertanegara, Dusun Sidamulya, Kertanegara, Purbalingga Regency. The purpose of this research is to apply motion graphic video as a means of support for promotional media at Sahabat Busana and to introduce the Sahabat Busana shop to the general public through social media. The limitation in this study is that Sahabat Busana only markets products in Kertanegara Village and its surroundings, Only for consumers who like to collect clothes or fashion connoisseurs, Only use audio media, pictures and short videos, Video duration is less than 5 minutes. The method used for data collection is by observation, interviews, questionnaires and documentation studies. The results of the beta test of the average index formula of 20 respondents amounted to 89% so that it is included in the category of strongly agree. So it can be concluded that the promotional video is in line with expectations.