ANALISIS DIGITAL MARKETING START-UP HOMPIMPAA.ID MENGGUNAKAN METODE ANALISIS SWOT, VALUE PROPOSITION CANVAS, DAN COMPETITIVE FIVE FORCE

Hompimpaa.id is a company engaged in the service sector. The services offered are parenting guidance services for parents and children aged 3-9 years. Hompimpaa.id uses a website-based application to do marketing and introduce products ranging from e-books, parenting books and video games and learning for children. The marketing method used by hompimpaa.id in introducing its services to the wider community is by means of digital marketing or digital marketing. The problem faced by hompimpaa.id is that there is no benchmark in creating content that will later be marketed on social media. In this study, researchers used three different methods aimed at analyzing internal and external factors that affect hompimpaa.id start-ups and creating digital marketing strategies for hompimpaa.id. The method used is SWOT analysis, Value Proposition Canvas, and Competitive Five Forces. The results of the analysis of this research are in the form of a digital marketing strategy based on the results of the analysis that has been done.