PERANCANGAN STRATEGI DIGITAL MARKETING PADA UMKM SAGON ROFAN MENGGUNAKAN METODE SOSTAC

Sagon rofan, which is one of the small middle-class micro businesses in the village of Pangebatan Karanglewas, is still engaged in the traditional promotion by mouth to mouth, and sales are making the products by coming directly to the snack shops around purwokerto. The buyer was the only people around purwokerto who knew the existence of the undertaking. With the conventional marketing techniques of sagon rofan, the sale of the product was very low, so capital spin became very slow. Therefore, to increase sales requires digital marketing to introduce, communicate, and influence consumers to make purchases. Using social media instagram can reach consumers from various cities at a lower cost. The purpose of this study is to plan a digital marketing strategy to expand the marketing of sagon rofan products. The methods of data collection used are library studies, interviews, observation and documentation. By research methods using the sostac method. The result of this study is to optimize the marketing of sagon rofan's efforts through digital media to make marketing wider.