PENERAPAN ICDT (INFORMATION, COMMUNICATION, DISTRIBUTON, DAN TRANSACTION) SEBAGAI MODEL STRATEGI E-BUSINESS UNTUK MEMBANGUN WEBSITE RESERVASI PAKET WISATA DOMESTIK (Studi Kasus: CV. Smart Trans Malang)

Technology that is developing so rapidly can be used as a new strategy by business people. E-business is an example of a strategy that can help businesses to sell their services or businesses to consumers. Implementation of E-business Strategy at CV Smart Trans Malang, a company engaged in the field of travel agents, especially in the city of Malang, to increase competitive advantage. By looking at the great opportunities offered through e-business strategies in reaching a larger market than the implementation of the previous e-business strategy that utilizes the use of simple websites as a promotional medium while the ordering process still uses e-mail, whatsapp, and live chat. The implementation of the e-business strategy in this study can be realized by developing an e-business strategy by making a reservation website. Before making a website reservation, it is necessary to have a model or framework that can help and ensure the strategies implemented in accordance with the conditions and business processes of CV Smart Trans Malang. In this study the authors adopted the e-business strategy from the ICDT model, with the establishment of a reservation website on Smart Trans Malang CV, which produces features developed in accordance with the ICDT model (Information, Communication, Distributon, and Transaction) through 4 dimensions, namely Virtual Communication Space (VCS), Virtual Information Space (VIS), Virtual Transaction Space (VTS), and Virtual Distribution Space (VDS), hoping to help improve their competitive advantage.