PENERAPAN SEO (SEARCH ENGINE OPTIMIZATION) UNTUK MENINGKATKAN PERINGKAT WEBSITE PADA MESIN PENCARIAN GOOGLE (Studi Kasus: Sarilegen.com)

In the Jetis area there is a Small and Medium Industry (IKM) that produces Ant Sugar. In Sari Legen, which is included in the IKM (Small and Medium Industry), there is still a lack of concern from superiors regarding the health of farmers and most of the farmers are of an age who are not young and in the sales process and the general public is not known about Sugar Semut Sari Legen with other IKM. SEO optimization is needed in optimizing the website to be better, because the sarilegen,com website has not yet occupied a profitable position. Websites will be optimal if implemented using Search Engine Optimization (SEO). Search Engine Optimization (SEO) is done using On Page and Off Page techniques. This study aims to implement Search Engine Optimization (SEO) to increase the ranking of the sarilegen.com website which was created for the sale of Sari Legen Gula Semut on Google search engines. In implementing On Page SEO, researchers optimize title tag optimization, meta description, meta keywords, img alt text optimization, URL optimization, adding internal links to content. Meanwhile, in implementing Off Page SEO, researchers reproduce the creation of link building (backlinks) to several websites that have high trust. The results of this study are the sarilegen.com website which has competitive keyword competition on the search engine on Google, thereby increasing sales at IKM Sari Legen.