PENINGKATAN SEARCH ENGINE RESULT PAGE (SERP) MENGGUNAKAN SEARCH ENGINE OPTIMIZATION (SEO) PADA WEBSITE MAFAZA AQIQAH

Mafaza Aqiqah is one of the aqiqah services in the city of Purwokerto which was established as a business unit of the Fatimatuzzahra Mosque. The promotional media used by Mafaza Aqiqah are websites and social media. The website has a problem that is not getting ranked with the targeted keywords on the Google search engine. To be able to increase the ranking of the Mafaza Aqiqah website on Google search results, it is necessary to optimize the website by applying the Search Engine Optimization (SEO) method. In the application of the Mafaza Aqiqah website SEO method, two techniques are used, namely On Page and Off Page SEO. On Page SEO techniques are optimization techniques that are carried out from within the website, while Off Page SEO is an optimization technique that is carried out from outside the website. To support the research process, researchers used tools such as Whatsmyserp, Google Search Console, Google Analytics and the Yoast SEO plugin. The results of this study are the Mafaza Aqiqah website can be ranked second on the first page on the Google search engine SERP with the main keyword "Aqiqah Purwokerto".