PEMBUATAN VIDEO PROMOSI UD. LENCANA KING AND QUEEN MENGGUNAKAN TEKNIK KINETIK TYPOGRAPHY DAN PANNING SHOT

UD. Lencana King and Queen is one of the badge craftsmen in the village of Pasir Wetan, Banyumas Regency, Central Java Province. Medals, placards, badge pins, names, work clothes attributes, school uniform attributes are the main products. There are no special promotions carried out to introduce their business products, both promotions using print and electronic media. Promotion is done by directly visiting prospective buyers or customers, by utilizing friendship, association and social media such as WhatsApp. Therefore, promotional innovation is needed in digital form using kinetic typography and panning shot techniques in Promotional Video Making UD. Lencana King And Queen. Data collection methods used are interviews, observation, documentation and literature study. The system development method used is pre-production, production, and post-production. The result of this research is a promotional video for UD. Lencana King And Queen using kinetic typography and panning shot techniques