Penerapan Augmented Reality Pada Media Promosi Pariwisata (Studi Kasus : New Small World)

Promotion is a way of marketing that is done to provide information about a product and in its use promotional media is usually used to attract someone's interest in goods, services or something offered by the maker of the promotion. In New Small World, there are physical promotional media used, namely brochures, but the brochures used are still too ordinary, only in the form of pictures and miniature descriptions. To increase the interest of potential visitors, it is necessary to innovate the promotional media used, for that researchers apply Augmented Reality technology as the development of existing media, which is a new innovation in the New Small World promotional media. The method used in this research is MDLC (Multimedia Development Life Cycle) which contains 6 stages of the process, namely Concept (conception), Design (design), Material Collecing (material collection), Assembly (manufacturing), Testing (testing) and Distribution (distribution). The result of this research is the AR New Small World application where from the brochure, miniature animated 3D objects can be displayed and also contain information on each object through a smartphone that can make the media interactive and informative.