Peningkatan Search Engine Result Page (Serp) Menggunakan Metode Search Engine Optimization (Seo) Dengan Teknik On Page (Pada Website Umahkertas)

Search Engine Optimization (SEO) is a series of processes carried out on a website with the aim of being recognized by search engines such as Google. The use of the website also plays a role in promoting a product or service from a company, but there is one printing company in Purwokerto, namely Umahkertas which has not utilized the website in marketing its products and services. So that the website can be seen by the general public and indexed on the Google search engine, it is necessary to apply Search Engine Optimization (SEO) techniques in order to increase the rank in the SERP (Search Engine Result Page). This research begins by analyzing a website based on the WordPress CMS (Content Management System), then applying the Search Engine Optimization (SEO) technique using the OnPage technique. From the results of website testing that has implemented both methods, it shows that it is on page 1 with the keywords "Purwokerto Digital Wedding Invitations" and the keywords "Print Purwokerto Quality Certificates". This shows that the OnPage SEO method can increase the popularity of a website if applied correctly.