ASOSIASI DATA MINING UNTUK MENENTUKAN STRATEGI PENJUALAN DAN PROMOSI PADA MINIMARKET BAROKATUL UMMAT (Studi Kasus: Minimarket Barokatul Ummat)

Hidayat, Achmad Sarif (2020) ASOSIASI DATA MINING UNTUK MENENTUKAN STRATEGI PENJUALAN DAN PROMOSI PADA MINIMARKET BAROKATUL UMMAT (Studi Kasus: Minimarket Barokatul Ummat). Other thesis, Universitas Amikom Purwokerto.

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Abstract

Barokatul ummat minimarkets are objects of research having problems in the position of placing goods on the sales shelves are still less organized, because the irregular position of the goods on the wine causes sometimes there are items that are sought by consumers but instead not found on the shelves, which results in a reduction in buyer interest. This study uses a priori algorithm to classify sales transaction data using rapidminer. It is hoped that this research can help the barokatul ummat minimarket to arrange product placement for sale.

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