PENERAPAN METODE SOSTAC PADA E-MARKETING RUMAH BATIK R SOKARAJA BANYUMAS

Cahyani, Alisa Nur (2019) PENERAPAN METODE SOSTAC PADA E-MARKETING RUMAH BATIK R SOKARAJA BANYUMAS. Other thesis, Universitas Amikom Purwokerto.

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Abstract

Electronic commerce (E-Commerce) is the process of buying, selling or purchasing products, services and information through the internet network. E-marketing is the marketing side of E-Commerce with special interests by marketers. Rumah Batik R does not yet have a sales system to buy its products that are used to place an order. The purpose of this research is to use e-marketing which is expected to provide convenience in the delivery of product information as well as buying and selling transactions and usage features that increase sales. This research uses the SOSTAC method (Situation Analysis, Objectives, Strategies, Tactics, Actions, Controls) and also modeling this application using Unifed Model Language (UML). The results of this research are to produce an e-marketing website to provide product information and to make buying and selling transactions using features that increase sales.

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