APLIKASI PERAMALAN PENGGUNAAN FITUR PUSH DAN PROMOTED PUSH PADA MARKETPLACE BUKALAPAK (Studi Kasus: Toko Vickyza Music)

Hidayatulloh, Diki (2018) APLIKASI PERAMALAN PENGGUNAAN FITUR PUSH DAN PROMOTED PUSH PADA MARKETPLACE BUKALAPAK (Studi Kasus: Toko Vickyza Music). Other thesis, STMIK Amikom Purwokerto.

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Abstract

Vickyza Music Store is a store and home industry that produces and sells local musical instruments. The marketing of this store is via the internet by marketing its products on the Bukalapak marketplace. But the sale of musical instruments in Vickyza Music Store on the marketplace bukalapak not yet maximal, because the transaction every day has not been stable. Bukalapak offers paid promotional features to boost sales, they are push and promoted push features. The push feature is a feature to promote the products in order for the products to be in the first position on the products list page. The promoted push feature is a feature to display products on the products list page to be in a special area marked "Promoted Products".Because for business purposes, Vickyza Music Store will use the promotional feature offered by Bukalapak .To be able to reduce the cost of expenditure in the implementation of promotion, the shop owner must know exactly about the amount of promotion required, namely by forecasting. The purpose of this research is to make a forecasting application that can predict the need for push and promoted push using simple linear regression forecasting method. With the application of this forecasting, is expected to help and simplify the process of data calculation and forecasting using simple linear regression method so as to achieve the expected sales with the appropriate promotional costs.

Item Type: Thesis (Other)
Additional Information: Dosen Pembimbing: Kuat Indartono, S. T., M.Eng.
Uncontrolled Keywords: Application, Forecasting, Push, Promoted push.
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Ilmu Komputer > Informatika
Depositing User: UPT Perpustakaan Pusat Universitas Amikom Purwokerto
Date Deposited: 11 Oct 2021 03:46
Last Modified: 11 Oct 2021 03:46
URI: http://eprints.amikompurwokerto.ac.id/id/eprint/1056

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