OPTIMALISASI DIGITAL MARKETING MENGGUNAKAN METODE SOSTAC DALAM MENINGKATKAN POTENSI PEMASARAN PADA PAGUYUBAN PENGRAJIN ALAS KAKI “SIMBA”

Ibrahim, Okta Rian (2020) OPTIMALISASI DIGITAL MARKETING MENGGUNAKAN METODE SOSTAC DALAM MENINGKATKAN POTENSI PEMASARAN PADA PAGUYUBAN PENGRAJIN ALAS KAKI “SIMBA”. Other thesis, Universitas Amikom Purwokerto.

[img] Text
COVER.pdf

Download (657kB)
[img] Text
DAFTAR ISI.pdf

Download (415kB)
[img] Text
ABSTRAK.pdf

Download (383kB)
[img] Image
BAB I.pdf
Restricted to Registered users only

Download (533kB)
[img] Image
BAB II.pdf
Restricted to Registered users only

Download (525kB)
[img] Image
BAB III.pdf
Restricted to Registered users only

Download (413kB)
[img] Image
BAB IV.pdf
Restricted to Registered users only

Download (2MB)
[img] Image
BAB V.pdf
Restricted to Registered users only

Download (333kB)
[img] Image
DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (457kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository staff only

Download (1MB)

Abstract

The Association of SIMBA Footwear Craftsmen is a slippers bandol handicraft business group. The lack of a marketing process for slippers bandol is in the process of promotion. The marketing technique used is still using traditional techniques, from person to person or traders through the craftsmen's area, so that the marketing space is still not optimal (limited). The purpose of this research is to help optimize marketing through internet media by implementing digital marketing strategies. The method used in this research is the SOSTAC method (analysis of situations, goals, strategies, tactics and actions) and Comprehensive digital marketing strategy. The result of this study are optimizing slippers bandol Association of SIMBA Footwear Craftsmen effort to reach a wider market share.

Item Type: Thesis (Other)
Additional Information: Dosen Pembimbing: Andi Dwi Riyanto, M.Kom., dan Akto Hariawan, S.Kom., M.Si.
Uncontrolled Keywords: Association of SIMBA Footwear Craftsmen, Slippers Bandol, Digital Marketing Strategies, SOSTAC
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
N Fine Arts > N Visual arts (General) For photography, see TR
T Technology > T Technology (General)
T Technology > TX Home economics
Divisions: Fakultas Ilmu Komputer > Sistem Informasi
Depositing User: UPT Perpustakaan Pusat Universitas Amikom Purwokerto
Date Deposited: 24 Feb 2021 07:12
Last Modified: 24 Feb 2021 07:12
URI: http://eprints.amikompurwokerto.ac.id/id/eprint/616

Actions (login required)

View Item View Item