IMPLEMENTASI AUGMENTED REALITY SEBAGAI MEDIA VISUALISASI DENGAN TEKNIK LIVE SHOOT (Studi Kasus: Arpuz Home Store - Purwokerto)

Augmented Reality is a technology with the concept of combining the dimensions of the real world with the dimensions of the virtual world that is displayed in realtime as a means of ordering media more attractive and easier for customers. Multimedia is anything that can be used to channel messages and stimulate business processes. The fashion clothing business is growing rapidly among the people, this is marked by the presence of more and more clothing stores. Researchers in data collection using interview and observation techniques conducted at the arpuz home store obtained information that there are obstacles that are often faced by customers in choosing clothing specifications. The method used is MDLC (Multimedia Development Life cycle) which consists of six stages, namely the concept, design, material collection, manufacture, testing, and distribution. In the end the application can be run and operated properly.