PENINGKATAN SEARCH ENGINE RESULT PAGE (SERP) MENGGUNAKAN SEARCH ENGINE OPTIMIZATION (SEO) PADA WEBSITE DIARY TOUR TRAVEL

CV Diary Tour Travel is a company engaged in tourism. In carrying out its business processes CV Diary Tour Travel has promoted various media, but there are shortcomings in the promotion of using media websites because the ranking of websites is far from the top 10 Google search engines. Of course this must be addressed so that the promotion can run well and get a lot of visitors. This study discusses the implementation of Search Engine Optimization (SEO) on the Travel Diary website with the aim of increasing the ranking of the Travel tour Diary on the Google search engine. Researchers use the On Page SEO method and Off Page SEO. Then it was found the results of the Diary Tour Travel website after the implementation of the SEO method which was ranked 20th in the Google search engine.