PENERAPAN MOTION TRACKING PADA PEMBUATAN VIDEO PENGENALAN CALZONE

Cafe Mucho Calzone has been established since 2015. Cafe Mucho Calzone offers a variety of calzone or pizza fold. Cafe Mucho Calzone has a minimum target income of 25 million per month. From the interview with one of the employees and the manager of Cafe Mucho Calzone, found the problems faced by Cafe Mucho Calzone, a lack of promotion so that income is unstable and the absence of video introduction of various calzone so that the menu served Mucho Calzone Cafe is not yet famous. The purpose of this research is convey information to followers mucho calzone cafe and instagram users by applying motion tracking techniques. The method used in this research is the observation at Cafe Mucho Calzone, interview with one of the employees and the manager of Cafe Mucho Calzone, and document usage to supporting data for problem solving. This research also use Adobe After Effect CC and Adobe Premiere Pro CC. The expected result of this study is a video introduction of various calzone with duration of 4-6 minutes that apply motion tracking techniques for Mucho Calzone Cafe’ promotional activities. The video introduction is expected to provide knowledge about the various calzone to instagram followers of Mucho Calzone Cafe and other instagram users. At the same time to attract people's attention and interest to visit the Cafe Mucho Calzone.