PEMBUATAN VIDEO PROMOSI PRODUK UNGGULAN “BATIK JATI KUSUMA” DESA KARANGJATI DENGAN TEKNIK SINEMATOGRAFI

The batik fever that has hit most people has become a land of income for the batik entrepreneur community lately, especially when UNESCO designated Indonesian batik as one of the 76 cultural heritages, making batik increasingly in demand and becoming a prima donna. This is a great opportunity for the community to create, be creative, to produce batik motifs and patterns. Like the women in Karangjati Village, Kemranjen Subdistrict, Banyumas Regency, now some of the residents are batik makers. The purpose of this research is to promote the work of batik jati kusuma to the wider community. Data collection methods in this study were interviews, observations and literature studies. Then in the development method the authors applied the 3P process flow for pre-production, production and post-production. From the results of this research, a promotional video of batik jati kusuma was produced by applying cinematographic techniques and color grading.