PENERAPAN TEKNOLOGI AUGMENTED REALITY PADA KATALOG RUMAH BERBASIS ANDROID (Studi Kasus : PT. Maha Putra Lestari)

Bukit Lestari Housing is located in Banyumas district, in Sumbang Village, Baturaden District, Banyumas Regency. The housing sales department stated that the number of housing buyers sometimes does not meet the target every quarter. The cause of this problem is the conventional way of promotion carried out by the housing, such as publishing printed materials, both banners and brochures. Augmented Reality (AR) is an environment that enters 3D virtual objects into real environments in real time. The purpose of this study was to incorporate AR Technology into a catalog of home sales at Bukit Lestari Housing, so that the catalog of these houses became more real in the presence of 3D objects at home. This application is an application that runs on a mobile android platform, where this AR application requires a streaming camera taken from the smartphone camera as an input source, then this application will track and detect markers, the 3D house model on the catalog will appear above the marker as if if the house model looks real. The method used in this study is the MDLC Method (Multimedia Development Life Cycle) by Binanto (2010). The result of this study is an Android-based Augmented Reality Catalog Application. With this application, it is expected that there will be an increase in buyers' interest in the home offered by housing manager of Bukit Lestari Banteran – Sumbang.