ANALISIS PENERIMAAN DAN PENGGUNAAN E-PAYMENT GOPAY PADA APLIKASI GOJEK MENGGUNAKAN MODEL UTAUT

Go-pay as one of the first product in Indonesia.Go-pay is an e-wallet application with the most active users in Indonesia.The use of electronic wallets is still experiencing problems such as Gopay balance is reduced when the OTP code is not given to anyone. Gopay when it is one of the products that is often used in Gojek users, therefore it is important to examine the success of Gopay for application providers to improve the system in the application. A suitable model used for use in this research is the UTAUT model. The research methods used in this study are quantitative methods. Later analysis of data on this study used multiple linear regression. The results of this study showed that the expectancy performance positively affects the intention of using behavioural intention. Variable effort expectancy positively affects the intention of using behavioural intention. Variable social influence positively affects the intention of using behavioural intention. Variable facilitating condition has no positive effect on the intention of using behavioural intention. The hedonic motivation variable (Hedonic motivation) positively affects the intention of using (behavioural intention). The variable value of satisfaction (price value) has no positive effect on the intention of using (behavioural intention). The habit variable positively affects the intent of the use (behavioural intention). The perceived risk variable (Preceived Risk) negative affects the intent to use (behavioural intention). The intent variable to use (behavioural intention) positively affects the actual behavior (use behaviour).