PEMBUATAN VIDEO KLIP LAGU “KEHIDUPAN MATI” BAND PAIN’S GUIDANCE MENGGUNAKAN TEKNIK KINETIC TYPOGRAPHY

Visualizing the song in the form of a video clip is the desire of almost all bands and musicians, including Pain's Guidance bands that are still very difficult to visualize their work into video clips because it takes quite a long time to finance people who are experts in the field and leasing location shooting and supporting properties. Pain's Guidance wants a 2D animated video clip in the form of an animated set of words to form a drawing so interesting and interesting from their work entitled "Dead Life." To overcome this problem the author intends to bridge the band Pain's Guidance to make a video clip song using kinetic typography techniques that can used as a media campaign, so that people can be more familiar with Pain's Guidance and receive his works Data method used in this research is interview, observation, and literature study The result of this research is the result of video clip song "Kehidupan Mati" using typography kinetic