PEMBUATAN IKLAN LEMBAH ASRI DI PURBALINGGA MENGGUNAKAN TEKNIK MOTION GRAPICS & LIVE SHOOT (Studi Kasus : DESA SERANG)

Tourism is one of the positions that the government relies on to earn foreign exchange. To increase the number of tourist visitors must be based on one way of promotion through the media in the form of videos. Tourism promotion videos are important instruments that play an important role in promoting the existence of tourism potential to the public. One of the tourism sites that carry out promotions is the Lembah Asri tourism located in Serang Village, Karangreja District, Purbalingga Regency. The purpose of making a tourist promotion video is to document as well as information media to promote tourism potential. Promotion carried out by the manager of Lembah Asri Tourism has so far been conventional using face-to-face promotions, print media, brochures, and banners, but the promotion is still considered ineffective in attracting tourists to visit. In the design and manufacture of promotional videos for Lembah Asri tourism using data collection methods in the form of literature studies and field studies. System development methods used are Pre-Production, Production, and Post-Production. Designing and making videos using Adobe After Effects CS6 software, Adobe Premiere Pro CS6, and Adobe Audition CS6 combined with Motion Graphics and Live Shoot techniques. The results of the study were promotional videos for Lembah Asri Tourism.