IMPLEMENTASI SEARCH ENGINE OPTIMIZATION (SEO ) UNTUK MENINGKATKAN SEARCH ENGINE RESULT PAGE (SERP) WEBSITE DARUNNAJAT.ID PADA MESIN PENCARIAN GOOGLE

Darunnajat Modern Islamic Boarding School is one of the educational institutions located in Pruwatan Bumiayu Village, Brebes, Central Java, being a boarding school that tries to be literate with technology & the times, Darunnajat has a website with the domain darunnajat.id, but due to the lack of human resources, it makes the website darunnajat.id just a website and is far away on the search page with the keyword "Bumiayu Islamic boarding school", based on that researchers are trying to make the website easier to find and be in a strategic position so that the opportunity to get a visit is greater. Researchers use the Search Engine Optimization (SEO) method which is expected to overcome the problems described above. Is a collection of techniques or processes used to make a website easier to index by search engines by optimizing and modifying the factors contained in the webpage (on page optimization) and utilizing factors that are not on the webpage but are used by search engines. in ranking the search results (off page optimization). The results of this study are the evaluation of the website Darunnajat.id in using the Search Engine Optimization (SEO) method, which has succeeded in increasing the performance of the website to be faster than the previous one and increasing its ranking from 39 to 5 on the Google search engine.